Enreach strengthens its rapid European growth strategy and its presence in Denmark with the rebranding of M Mobility
Almere/Copenhagen, 5 September 2022 – Danish cloud telco provider M Mobility adopts the name of Enreach, the fast-growing European group providing converged contact solutions. With this step, Enreach, backed by independent investment firm Waterland Private Equity, continues to implement its unified strategy across all European markets. The rebranding further expands the Enreach brand into the Danish market and strengthens its leadership position in Europe.
Since M Mobility joined Enreach, M Mobility and its customers have already benefited from a significantly expanded product portfolio, including contact center and cloud collaboration solutions, Microsoft cloud productivity tools, advanced integration options with Microsoft Teams and more.
With its offering of converged contact solutions, Enreach integrates autonomous channels such as fixed and mobile voice, video, chat and email into one user-controlled, easy-to-use and flexible solution. This streamlined and thoughtful market entry strategy, with customer needs at its core, mirrors what CEO Søren Mathiesen Hass had in mind when he founded M Mobility in 2010:
« M Mobility was founded with the aim of offering customers an integrated configuration, in which telephony, PBX solutions, Internet and hardware were provided in a single contract, at a fixed price and with a single interlocutor. The customer has always been at the heart of our corporate philosophy and we have prioritized a close dialogue from the very beginning. With the name change to Enreach, our team will naturally continue to offer the right solution and the best service to our customers. »
New name and new CEO
The Copenhagen team is now ready to take the next step by swapping their blue colors for the purples of Enreach. Furthermore, a management change follows, as Søren Mathiesen Hass steps down after 12 successful years as CEO of M Mobility. The rest of the team in Copenhagen remains unchanged with the same touchpoints customers have today.
“It has been an exciting journey over the past 12 years and it has been a pleasure to join an international group that offers economies of scale, yet maintains the focused customer experience and service for which M Mobility is known. « I am stepping down with great pride and gratitude to a team that has put in a fantastic and focused effort over the years. Both former and existing colleagues have contributed with unique commitment and exceptional loyalty, and I have no doubt that with the full integration like Enreach, our company will be in strong competition even with the biggest suppliers in the market and I look forward to following it in the future,” says Søren Mathiesen Hass.
Enreach’s Danish presence will continue with Charles Ginnerskov as CEO of Enreach Denmark, who also represents telecommunications service provider ipnordic, part of Enreach, where customized solutions and high levels of customer service have always been a priority.
Strong European presence
The rebranding of M Mobility brings the Danish team even closer to the unity and teamwork of over 1,100 colleagues in the 25 Enreach offices across Europe.
“Enreach has a unique and broad base of skilled and experienced colleagues, who together strive to develop and deliver the best-in-class solutions for our customers. Today, Enreach has more than 2.3 million users and, changing its name in Enreach, M Mobility secures an even stronger profile in the Danish market, to the great benefit of both our customers and our team,” explains Charles Ginnerskov.
With a vision of international collaboration across countries and teams, a strong focus on job satisfaction, joint events and activities, as well as the group’s latest ‘workcations’ initiative, where employees can visit other Enreach offices, this recent rebrand also satisfies the CEO of Enreach Group, Stijn Nijhuis:
“More and more companies are moving under the Enreach umbrella brand and adopting our name. There is always a positive ‘purple’ energy around these rebranding projects and, especially this year, we have achieved several milestones on our roadmap of strategic integration across Europe.A big thank you goes to Søren and his Danish team for their great commitment and contribution to Enreach since we started our cooperation in 2019. Today we are delighted to welcome the former M Mobility team as Enreach and we are looking forward to the next few years, when we will jointly strengthen our position in the Danish market. »
NOTE TO EDITORS
M Mobility A/S is a dedicated full-service provider of hardware and B2B telecommunications solutions for small and medium-sized enterprises (SMEs) in Denmark. The company was founded in 2010 by CEO Søren Mathiesen Hass and is based in Copenhagen with a team of 20 employees. M Mobility acts as a « one-stop-shop », offering customized solutions with a single point of contact and a single invoice, which implies simplicity and a convenient process for the customer. M Mobility joined Enreach in October 2019.
Enreach is the European leader in converged contact solutions with a strong presence in the UK, Netherlands, Germany, France, Spain, Denmark, Finland and the Baltic States. Enreach provides collaboration technology and telecommunication services through its resellers, service provider partners and direct channels. All operations contribute to intelligent, integrated communication and IT solutions that ensure optimal communication and workflow between organisations. Enreach’s mission is to give businesses access to the best communication and collaboration tools with a simple, user-centric interface built around their specific needs and systems. The group’s products put powerful capabilities within reach of all businesses, regardless of industry or size, so their employees can focus on doing great things. Enreach operates in over 25 countries and has over 1,100 employees working in 25 different European offices.
For more information about Enreach, please visit: www.enreach.com
Reineke Beijdorff, CMO Enreach
T: +31 (0)6 868 69 278